The automotive industry is facing its biggest era of change since the advent of the internet, as customers’ retail behaviours, expectations and preferences relentlessly evolve.
While other sectors seem more able to actively adapt to emerging consumer trends, the motor trade’s historic and continued investment in a linear-processed, facility-focused model seems a hard habit to break.
But how long can the traditional franchised network set-up be sustained?
Engine's Paddy Whiteway explores the key issues and consumer trends driving this need for change and what can manufacturers and dealers do about it.
You can read the full article in Automotive Management here.
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