The healthcare industry needs to look at not only drastically improving the patient experience, but also finding different ways of making new solutions sustainable and scalable
Author: Itamar Ferrer
As a result of the ‘public healthcare crisis’, the service offered to patients today, is one of the biggest illnesses affecting the UK. It’s a result of several contributing factors; funding, access to care, staff and even the results treatment has on patients. All of these are interconnected and none are easy to address, but they are all possible to improve.
In order to provide a better healthcare service and therefore, an improved patient experience, organisations need to think of solutions that look across their staff and patients, to understand what processes can be optimised (front and back of house), how they can better utilise systems and technologies to serve patients, and even think about where it’s best to do this.
‘Putting patients first’ is a phrase you might come across that embodies the vision of making all areas of the health industry more patient-focused. To do this, organisations need to look at not only drastically improving the service provided to patients, but also finding different ways of making new solutions sustainable and scalable. The answer lies in re-designing the patient experience.
Re-designing an improved patient experience comes with all the challenges the industry and the patient carry with it. This is what makes it an area that warrants a design-led approach that can conceive integrated service solutions to meet patient, staff and carer needs.
In order to develop a great patient experience, organisations must embrace the below six design-led change approaches proactively and consistently.
Give patients an active role
Be outcome focused, not product focused
Recognise the patient as an individual
Don’t be afraid of change and collaboration
Be responsive and open to the market
Bring it all together and design for an integrated, end-to-end patient experience
Download the full article to find out what makes a great patient experience and how the healthcare industry can explore ways to implement change
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