New book by Forrester featuring Engine’s work
A new book by Forrester, Outside In: The Power of Putting Customers at the Centre of your Business, has been released and features some of Engine’s work.
The book expands on how customer experience is now the only sustainable source of competitive advantage for companies - a business driver that more than any other factor determines whether a business will thrive or struggle.
It explores how to bring customer-centricity to every single business decision and action, provides practical advice and over 80 real-world case studies, as well as effective and road-tested frameworks for business.
Read more details here.