Accessibility links

  • Skip to content
  • Skip to navigation
Navigation
  • Work
  • Approach
  • About Us
  • People
  • News & views
  • Contact
  • UAE / UK
Four tips for tuning in to beautifully designed services

Views | 04/07/2018

Four tips for tuning in to beautifully designed services

Tags:

  • Service experience design

Four tips for designing beautiful services

 

1. Understand in detail what your services are made of

A beautifully designed service is made up of many moving parts that work seamlessly together without the customer, or service staff, realising it. Having an awareness of the parts, how they’re connected and how they work together will give you a greater understanding of the metrics or performance thresholds you need to monitor in order to measure its effectiveness.

 

2. Fine-tune your ability to communicate what good feels like

Experiencing services as a regular consumer is something that you may need to consciously do when you work professionally in the service industry. It’s not easy, but it’s a useful skill to develop to help you to discover elements of great services that might work for your own business. Regularly stopping to recall your own feelings about service experiences will help you to detect the emotional connections that linger long after the experience has ended.  

 

3. Design for humans

Businesses can be highly data-led, which suppresses instinct or common sense when it comes to assessing risk. If you’re creating a service for humans, your own human existence is extremely valid in connecting to what other humans value and enjoy. We’re not suggesting that you shouldn’t use good customer insights, what we’re saying is that at some level we are all the same so design for humans and the positive emotions you are trying to create.

 

4. Be prepared to defend the beauty spots

When budget or resource put restrictions on getting a service to market, there can be pressure to cut corners, but it’s important to avoid stripping out the beauty spots that make your service beautiful. These are the things that will delight customers, get them talking about it to their friends and coming back for more. Distinctiveness, originality, usability and how it expresses or enhances your brand are all things to note here. You may need to argue the case internally for them to be designed into your service to put it on the strongest possible path to success.

 

The full article is published in the July edition of Design Business Association (DBA) Insight

Share 'Four tips for tuning in to beautifully designed services' on social networks

  • Share 'Four tips for tuning in to beautifully designed services' on Facebook
  • Share 'Four tips for tuning in to beautifully designed services' on Twitter
  • Share 'Four tips for tuning in to beautifully designed services' on LinkedIn

< Back to news & views

Related

Case studies

  • Jaguar Land Rover

    Designing the customer experiences of a Supercar
    Designing the customer experiences of a Supercar View case study
  • Channel 4

    Developing a personalisation & recommendation strategy
    Developing a personalisation & recommendation strategy View case study

News & views

  • 09/01/2019

    New role - Senior Service Designer (Dubai)
    We have a vacancy in our Dubai team for a Senior Service Designer Read more
  • 20/02/2011

    Designing services, from Boardroom to Boarding Gate
    Delivering a passenger-centred services strategy for airport group Read more
  • Work
  • Approach
  • About Us
  • People
  • News & Views
  • Engine logo Website designed and built by Uber, a digital creative design agency in London and New York Back to top
  • Terms Privacy Client
    • Engine Service Design on Facebook
    • Engine Service Design on Twitter
    • Engine Service Design on LinkedIn
    • Engine Service Design on Instagram
  • Bramah House,
    65-71 Bermondsey Street, London, SE1 3XF
  • Phone
    +44 (0)20 7064 6868
    Email
    hello@enginegroup.co.uk

We use cookies on this website to make your browsing experience better. By using the site you agree to our use of cookies. Find out more here

×