Views | 20/02/2017

Collaboration in aviation

Tags:

Air travel

It has never been more important for airports and airlines to work together in unison

In recent years there have been great improvements in passenger experience in the aviation industry, however, customers are still looking for that smooth and easy travel experience, where they feel valued and important.

An increase in passenger numbers brings with it elevated customer demands and service expectations.
As services become more and more integrated, customers no longer see a boundary line between where the role of the airport ends and that of the airline begins.

It has therefore never been more important for airports and airlines to work together in unison.

Normally an airline’s touch points are limited to just check-in, baggage, boarding and in flight, leaving the rest of the traveller experience to the airport. By working together airlines and airports can create a seamless passenger experience and reap mutual economic benefits.

In a world where passengers have more choice than ever, building true loyalty comes down to understanding the passenger journey in its entirety. This means airlines and airports also need to align with the myriad third party contributors involved to ensure passenger needs are met throughout the process.

We help our airline and airport clients work in tandem with one another by defining shared values and moving towards one central vision. This allows us to co-create new and exciting future propositions that place the passenger at the centre of everything.

Click here to read some of our Aviation case studies