Viewpoints

Here’s where we share some of our thinking and ideas about service designing. We’d love to get your thoughts on our thoughts. And if you’d like to write something for this section of the site please get in touch.

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Service design practice

Service Vigilante

Front line staff and designing from the ground up…

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Service design practice

Value the Intangible

How people alone can make an experience, producing or completely transforming contexts…

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Service design practice

Service Transparency

Transparency is a crucial step in making emotional connections between service users and...…

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Sustainability

Providing the ability to sustain

Rather than wait for clarity about roles and responsibilities its time to explore new opportunities.…

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Public service

Organisational challenges of public service co-design

We've experienced a change in the language of government around the design of public services. …

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Design education

Looking Ahead: Service Design Education

Service design education is about to take off.…

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Public service

Platforms for participation

In the UK, pressure on public services continues to grow and levels of trust and engagement in the …

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Service design practice

Seven Service Sins

What not to do under any circumstances if you want to deliver a great service experience…

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Innovation

Incorporating customer insight teams into service innovation

Many service organisations now have Customer Insight teams but are often ignored …

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Service design practice

Endearing Brands

Becoming a preferred brand is about going all out to endear yourself to customers through the way…

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Service design and SMEs

Service roles

Designing services around familiar service roles is one approach to instilling familiarity into…

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Service branding

Innovator brands and service design

Why do innovator brands all seem to be using service design?…

Service design practice

15 ways to improve your service

We’ve looked at organisations that are doing service really well and if you step right back, there…

Typical projects

Engine provides a variety of consultancy offers to its clients. Typically we work on projects focused on service innovation, customer experience, customer insight, service co-design and innovation processes.

Projects

Case studies

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Orange Netherlands

Corporate goals: strategic initiatives

From ideas to action: Orange Netherlands asked us to help them understand how to deliver a better cu…

Methods

Personas

Personas are visual and anecdotal profiles. They may be based on ‘real people’ from research or …