Service branding

What makes the services passengers experience from Virgin Atlantic different from those provided by British Airways? Both organisations have a clearly defined brand and they spend time translating it into service innovation and the design of the customer experiences that express what they are.

We work with many leading service organisations helping them to translate their brands into service propositions and into the touch points through which their brands are brought to life.

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Service branding

Innovator brands and service design

Why do innovator brands all seem to be using service design?…

Typical projects

Engine provides a variety of consultancy offers to its clients. Typically we work on projects focused on service innovation, customer experience, customer insight, service co-design and innovation processes.

Projects

Case studies

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Virgin Atlantic

Show us the future of Flying

The Airbus A380 is an unmissable opportunity for Virgin Atlantic to redefine the experience of air…

Methods

Service Blueprint

A Service Blueprint can help you to simply specify a service. …