Service design

Service design is a design specialism that helps develop and deliver great services. Service design projects improve factors like ease of use, satisfaction, loyalty and efficiency right across areas such as environments, communications and products – and not forgetting the people who deliver the service. For a quick overview, download our Two minute guide to service design.

Engine's Service Design

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Our process

Engine's service design process breaks down into three broad phases: Identify, Build and Measure.…

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Typical projects

We help you to identify new opportunities for services and to bring them to life.…

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Five fundamentals

To simplify how we look at the ways services work, we keep referencing to the Five fundamentals…

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Working with Engine

All of Engine's projects are set up as creative and collaborative processes involving as many people…

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Public service design

How should Government set about improving and innovating the public services that we all use? …

Viewpoints

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Service Vigilante

Front line staff and designing from the ground up…

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Value the Intangible

How people alone can make an experience, producing or completely transforming contexts…

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Service Transparency

Transparency is crucial to the emotional connection between service users and providers…

Methods

Distributed Scenario Brainstorm

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Distributed Scenario Brainstorm is an idea generation tool …

Ethnographic user research

The purpose of user research is to gain a thorough understanding of users. …

Participant journals

Participant journals are effective tools for capturing thoughts, feelings, and needs…

Personas

Personas are visual and anecdotal profiles. They may be based on ‘real people’ from research or …

Conjoint analysis

Conjoint analysis offers powerful insight into customer preferences…