Path To Participation

What is it?

The path to participation is a diagram or sketch of a participation framework that service interactions can be mapped on. Normally it takes the form of a series of moments drawn as a process.
It can be visualised on different levels; from an operational point of view and as a customer journey.

What you get

The activity itself of mapping the path to participation is the most valuable output of this method, although the resulting diagram can be used at various stages of a service design project to inspire and check ideas.

When to use it

A well designed service will have considered all paths to participation. The path to participation mapping process can help with the design of customer engagement (how do we attract these customers?) and retention (how do we keep them interested?).

The model is generally used during early generative phases of projects to help the team get a better understanding of an existing service, and to make sure they have considered all the points where the service comes into contact with the user.