Service design

Service design is a design specialism that helps develop and deliver great services. Service design projects improve factors like ease of use, satisfaction, loyalty and efficiency right across areas such as environments, communications and products – and not forgetting the people who deliver the service. For a quick overview, download our Two minute guide to service design.

Engine's Service Design

image

Our process

Engine's service design process breaks down into three broad phases: Identify, Build and Measure.…

image

Typical projects

We help you to identify new opportunities for services and to bring them to life.…

image

Five fundamentals

To simplify how we look at the ways services work, we keep referencing to the Five fundamentals…

image

Working with Engine

All of Engine's projects are set up as creative and collaborative processes involving as many people…

image

Public service design

How should Government set about improving and innovating the public services that we all use? …

Viewpoints

image

Methods and processes of service design: a conversation

Lets talk about the service sector - what opportunities do you see?…

image

Make yourself useful

Designers have a role to play in addressing business and social challenges …

image

Confessions of a service design researcher

Design research is an implicit and inseparable aspect of service design. …

Methods

Personas

image

Personas are visual and anecdotal profiles. They may be based on ‘real people’ from research or …

Service Blueprint

A Service Blueprint can help you to simply specify a service. …

Ethnographic user research

The purpose of user research is to gain a thorough understanding of users. …

Shadowing

Shadowing is a technique that allows you to immerse yourself in the lives of customers.…

Desktop walkthroughs

A simple exercise to help imagine a service experience…