Inspired by the BBC

by Joe
To this day I’m not sure why but as a child I didn’t sleep well. To save their own sleep, my parents gave me a radio and on my behalf tuned it to Radio Four. At one in the morning the BBC World Service takes over the frequency and if you’re lucky enough to be tuned-in in the early hours, there’s a whole other world out there.

Oddly soothed and at the same time fascinated by reports of elections, civil wars and peace agreements from far flung places I became one of a loyal and global community hooked on the BBC.

All grown-up and a sound sleeper I’m still inspired by the public service role of the Corporation.

The BBC contributes daily to the cultural richness of Britain. Nurtures new talent (including designers). Understands how to appeal to a diverse audience in a changing world with a reassuring quality and consistency. Provides comfort and support through information and through building and hosting communities of interest.

The BBC makes technology relevant through design and great content. Educates us all in engaging and credible ways. Helps us make better decisions in our lives by offering us opportunities to reflect - making new things seem possible and even providing really practical direction. And all in the name of entertainment.

The BBC is the best kind of public servant because it’s on our side. This inspires me - and I wish all of this of Design.

Published in Design Week. August 2005