Engine running new DMI seminar

Engine will be running the next Design Management Institute (DMI) seminar in London, 3-4th November.

The title of the seminar is Service Design for Business: Key Methods and Strategies for In-House Teams and will focus on increasing in-house capability for businesses encouraging a culture of service provision.

What you will learn:

• Audit and spot key elements that affect service performance
• Using tools and techniques to conduct user-centred research
• Map the customer’s journey
• Engage service users in co-creation
• Communicate initial ideas and concepts to get internal buy-in
• Prototype and validate service and experience concepts to reduce risk
• Specify services to ensure consistent delivery
• Engage front line staff to deliver great service experiences
• Improve and develop new service propositions

Who should attend:

Businesses deliver services through systems of people, products, and processes. Anybody who is involved in managing or delivering one or multiple aspects of a service system and those in commercial and new venture roles who are seeking to translate a commercial opportunity into a consumer proposition can benefit from this seminar.

Design managers, marketing executives, and internal teams responsible for customer insight and customer experience will find this workshop particularly interesting, as will those tasked with building Service Design capacity within their organisation.

Professionals in the public sector can benefit by using Service Design practice to inform policy-making process to develop services that are more meaningful and useful through engaging local partners and communities.

For more information and to register for the event, please click here.