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Message: <table width="402" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td width="1" bgcolor="#cccccc"> </td> <td width="10"> </td> <td width="380"><h1 style="font-family: Arial, Helvetica, sans-serif; font-size: 26px; color: #353535; font-weight: 200;">Some of the benefits of co-design</h1> <div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: #353535; margin: 15px 0 0 0; Letter-spacing: -0.01em; line-height: 170%;"><p>The activity of co-design is interchangeable with that of personalisation when a service user and a provider set about creating the desired service for an individual. If an over arching objective is to make services more personalised, than a huge amount can be learnt about the design of the activity of personalisation by working with a small number of customers. </p> <p> Through such work, service designers gain insights on how people see and communicate their needs, how they perceive the role of the provider and the requirements of the support they need. The practical tools for personalisation can be designed with those who will need to use them. </p> <p> Co-design is a very public and visible process. As uncomfortable as it can feel, transparency through greater collaboration is key to both managing expectations early and getting honest and accurate (and therefore useful) outputs. The scale of this openness needs to be managed carefully as scrutiny by too many can mean that political assuagement or appeasement overrides the careful crafting of a solution emergent through the process of designing. </p> <p> Co-design has challenged many professional designers because the idea of allowing anybody to have a go is seen as a threat to quality as well as a denial of skill and talent. One view is that there is some truth in this, but it’s often the case that those expressing such a concern are basing their view on a conventional understanding of what design does, and an unclear picture of an emerging role for design and designers. </p> <p> The lone designer can solve simple problems and give form to solutions, but complex challenges demand collaborative platforms and projects. It’s also worth remembering that tangible and elegant solutions still need to be designed and this is the unique contribution of trained designers. </p> <p> A belief is that professional designers are valuable in new ways and not to the detriment of what designers have always done well. However the activity of designing responses to complex challenges is too important to leave only to designers. </p> <p> Read more about how we generate co-design through using co-creation<a href="http://www.enginegroup.co.uk/service_design/m_page/co_creation" title=" here."> here.</a> <br /> </p></div> <a style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: #ea3300; text-decoration: none;" href="http://engine.pmhclients.com/projects/pcs_page/some_of_the_benefits_of_co_design">View article here</a> </td> <td width="10"> </td> <td width="1" bgcolor="#cccccc"> </td> </tr> </table>
The activity of co-design is interchangeable with that of personalisation when a service user and a provider set about creating the desired service for an individual. If an over arching objective is to make services more personalised, than a huge amount can be learnt about the design of the activity of personalisation by working with a small number of customers.
Through such work, service designers gain insights on how people see and communicate their needs, how they perceive the role of the provider and the requirements of the support they need. The practical tools for personalisation can be designed with those who will need to use them.
Co-design is a very public and visible process. As uncomfortable as it can feel, transparency through greater collaboration is key to both managing expectations early and getting honest and accurate (and therefore useful) outputs. The scale of this openness needs to be managed carefully as scrutiny by too many can mean that political assuagement or appeasement overrides the careful crafting of a solution emergent through the process of designing.
Co-design has challenged many professional designers because the idea of allowing anybody to have a go is seen as a threat to quality as well as a denial of skill and talent. One view is that there is some truth in this, but it’s often the case that those expressing such a concern are basing their view on a conventional understanding of what design does, and an unclear picture of an emerging role for design and designers.
The lone designer can solve simple problems and give form to solutions, but complex challenges demand collaborative platforms and projects. It’s also worth remembering that tangible and elegant solutions still need to be designed and this is the unique contribution of trained designers.
A belief is that professional designers are valuable in new ways and not to the detriment of what designers have always done well. However the activity of designing responses to complex challenges is too important to leave only to designers.
Read more about how we generate co-design through using co-creation here.
