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Message: <table width="402" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td width="1" bgcolor="#cccccc"> </td> <td width="10"> </td> <td width="380"><h1 style="font-family: Arial, Helvetica, sans-serif; font-size: 26px; color: #353535; font-weight: 200;">Culture hunt</h1> <div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: #353535; margin: 15px 0 0 0; Letter-spacing: -0.01em; line-height: 170%;"><p><strong>What it is</strong> </p> <p> The culture hunt is an immersion method in which a designer spends an intensive period of time in a pre-selected group of locations. The aim is to be inspired and gain a deeper understanding of the workings of the particular place of study. Quantity is as important as quality when undertaking a culture hunt. </p> <p> Activities in the locations may involve observations, ad-hoc interviews, photography and absorbing the atmosphere through taking notes. The trick is to keep the pace up and select stimulating environments. </p> <p> <strong>What you get </strong> </p> <p> The treasure is a collection of observations and insights that can help stimulate ideas. Its best to hunt with two or three others for maximum material. <br /> <img src="http://engine.pmhclients.com/images/uploads/culture-hunt-body.jpg" alt="image" width="383" height="151" /><span class="image-description">Culture hunt image capture</span> </p> <p> <strong>When to use it</strong> </p> <p> When seeking knowledge and inspiration on a topic or environment, usually at early stages of the project to stimulate fresh thinking. Its a high energy, playful and explorative method. <br /> </p></div> <a style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: #ea3300; text-decoration: none;" href="http://engine.pmhclients.com/projects/pcs_page/culture_hunt1">View article here</a> </td> <td width="10"> </td> <td width="1" bgcolor="#cccccc"> </td> </tr> </table>
What it is
The culture hunt is an immersion method in which a designer spends an intensive period of time in a pre-selected group of locations. The aim is to be inspired and gain a deeper understanding of the workings of the particular place of study. Quantity is as important as quality when undertaking a culture hunt.
Activities in the locations may involve observations, ad-hoc interviews, photography and absorbing the atmosphere through taking notes. The trick is to keep the pace up and select stimulating environments.
What you get
The treasure is a collection of observations and insights that can help stimulate ideas. Its best to hunt with two or three others for maximum material. Culture hunt image capture
When to use it
When seeking knowledge and inspiration on a topic or environment, usually at early stages of the project to stimulate fresh thinking. Its a high energy, playful and explorative method.
