Your Email:
Your Name:
To:
Subject:
Message: <table width="402" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td width="1" bgcolor="#cccccc"> </td> <td width="10"> </td> <td width="380"><h1 style="font-family: Arial, Helvetica, sans-serif; font-size: 26px; color: #353535; font-weight: 200;">Storyboarding</h1> <div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: #353535; margin: 15px 0 0 0; Letter-spacing: -0.01em; line-height: 170%;"><h3>What it is</h3> <p> Storyboarding is a narrative technique adopted from the film industry and adapted to suit the needs of designers interested in ways to communicate the various features of a service design. Storyboarding can be used to test and evaluate ideas, as well as communicate them to others. Storyboards are normally presented as a series of ‘frames’ that communicate a sequence of events such as a customer journey. </p> <p> </p><h3>What you get</h3> <p> If you’re using storyboards to represent your polished ideas you’ll get a visual and rich description of a service design that highlights key touchpoints and moments. The tone and quality of the descriptions of course depends on the style and skill of the storyboarder. </p> <p> <img src="http://engine.pmhclients.com/images/uploads/storyboard-body.jpg" alt="image" width="373" height="178" title="a storyboard storyboard" /> <br /> <span class="image-description">A storyboard storyboard!</span> </p> <p> If you’re using storyboards to explore ideas and check your thinking you’ll have a series of more ‘sketchy’ moments - its often best to draw these on postcards so you can re-order them and play around with the sequence of events. </p> <p> </p><h3>When to use it</h3> <p> You can use storyboarding at many points during a service design exercise. For example to stimulate a focused discussion around key features; To imagine interactions in more detail; To gain useful insights to stimulate the prototyping phase; To provide the necessary detail to enable people to grasp some of the more complex features of a proposition. <br /> </p></div> <a style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: #ea3300; text-decoration: none;" href="http://engine.pmhclients.com/projects/pcs_page/storyboarding">View article here</a> </td> <td width="10"> </td> <td width="1" bgcolor="#cccccc"> </td> </tr> </table>
Storyboarding is a narrative technique adopted from the film industry and adapted to suit the needs of designers interested in ways to communicate the various features of a service design. Storyboarding can be used to test and evaluate ideas, as well as communicate them to others. Storyboards are normally presented as a series of ‘frames’ that communicate a sequence of events such as a customer journey.
If you’re using storyboards to represent your polished ideas you’ll get a visual and rich description of a service design that highlights key touchpoints and moments. The tone and quality of the descriptions of course depends on the style and skill of the storyboarder.
A storyboard storyboard!
If you’re using storyboards to explore ideas and check your thinking you’ll have a series of more ‘sketchy’ moments - its often best to draw these on postcards so you can re-order them and play around with the sequence of events.
You can use storyboarding at many points during a service design exercise. For example to stimulate a focused discussion around key features; To imagine interactions in more detail; To gain useful insights to stimulate the prototyping phase; To provide the necessary detail to enable people to grasp some of the more complex features of a proposition.
