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Message: <table width="402" border="0" cellspacing="0" cellpadding="0" align="center"> <tr> <td width="1" bgcolor="#cccccc"> </td> <td width="10"> </td> <td width="380"><h1 style="font-family: Arial, Helvetica, sans-serif; font-size: 26px; color: #353535; font-weight: 200;">Time spent in a public washroom</h1> <div style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: #353535; margin: 15px 0 0 0; Letter-spacing: -0.01em; line-height: 170%;"><p>Public washrooms in places like hospitals, airports and other public buildings form a significant part of Ideal Standard’s European business. To remain competitive they need inspired solutions that extend beyond the product basics to a broader service offer. Ideal Standard asked us to conduct a piece of design research to push the ways they think about public washrooms. </p> <p> Experience has taught us that one key to innovation is to anticipate needs through a rich and dynamic understanding of customers, by making connections and energising the sparks of new ideas - many of which come from them. For Ideal Standard, we developed and piloted creative and user-centred research - in this sometimes delicate area - to uncover the often overlooked details of people’s behaviour in public washrooms. </p> <p> <img src="http://engine.pmhclients.com/images/uploads/ideal_01.jpg" alt="image" width="365" height="122" /> <br /> <span class="image-description">Creative user-centred research.</span> </p> <p> The project included male and female focus groups, depth interviews and job shadowing with facilities managers. We recruited a diverse user group including some ‘extreme’ washroom users and asked our participants to complete a series of washroom tasks over a week. Having extracted insights from the research, we were able to propose an inventory of product and service solutions. </p> <p> <img src="http://engine.pmhclients.com/images/uploads/ideal_02.jpg" alt="image" width="365" height="122" /> <br /> <span class="image-description">Visualising washroom solutions.</span> </p> <p> With our help, the team at Ideal Standard now has a refreshed knowledge of their target audience. An instinct for making things real and an acquired knowledge of their business, meant that we were able to directly translate insights from the research into tangible and commercial product and service opportunities. Many of these are now being evaluated for development. <br /> </p></div> <a style="font-family: Arial, Helvetica, sans-serif; font-size: 12px; color: #ea3300; text-decoration: none;" href="http://engine.pmhclients.com/projects/pcs_page/time_spent_in_a_public_washroom">View article here</a> </td> <td width="10"> </td> <td width="1" bgcolor="#cccccc"> </td> </tr> </table>
Public washrooms in places like hospitals, airports and other public buildings form a significant part of Ideal Standard’s European business. To remain competitive they need inspired solutions that extend beyond the product basics to a broader service offer. Ideal Standard asked us to conduct a piece of design research to push the ways they think about public washrooms.
Experience has taught us that one key to innovation is to anticipate needs through a rich and dynamic understanding of customers, by making connections and energising the sparks of new ideas - many of which come from them. For Ideal Standard, we developed and piloted creative and user-centred research - in this sometimes delicate area - to uncover the often overlooked details of people’s behaviour in public washrooms.
Creative user-centred research.
The project included male and female focus groups, depth interviews and job shadowing with facilities managers. We recruited a diverse user group including some ‘extreme’ washroom users and asked our participants to complete a series of washroom tasks over a week. Having extracted insights from the research, we were able to propose an inventory of product and service solutions.
Visualising washroom solutions.
With our help, the team at Ideal Standard now has a refreshed knowledge of their target audience. An instinct for making things real and an acquired knowledge of their business, meant that we were able to directly translate insights from the research into tangible and commercial product and service opportunities. Many of these are now being evaluated for development.
