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Matchbox

As a card-based mind-mapping tool, Matchbox provides designers with a way to learn about their clients in order to better develop new business and provide the most useful services possible. It also helps business owners and their advisers to explore the diversity of ways in which design can make important improvements to a company’s success beyond just the way something looks.

Matchbox and the accompanying programme were so successful in providing information and inspiration that the DTI (the then Department of Trade and Industry) distributed it nationally.

Matchbox is a core tool used as part of Designing Demand - a programme developed by the Design Council to help you get full value from design.