What is ideaplay?
- An enterprise education toolkit developed by a team of designers and educators
- Side A - a storyboard innovation challenge for up to eight budding entrepreneurs
- Side B - a rich resource of information, techniques and case studies about how to spot and develop business ideas
How does ideaplay work?
- The challenge is simple - follow the experiences of the characters across the storyboard, identify their unmet needs and then propose and develop new products and services
- Learn about the key part that design processes play in entrepreneurship and innovation
- Learn how to use these processes to help identify, enrich and pitch ideas
Who is ideaplay for?
- ideaplay is designed to be used in groups
- It is ideal for use in secondary schools, universities and workplaces
- Each participant can use their rich information resource for future reference

