James Samperi

James is a Director at Engine. James has a background in product design, design research, and product and service strategy. He is responsible for delivery of projects across all sectors, and his work includes the design and development of services for Mercedes-Benz, E.on, ANA Airports and the BBC.

James has worked both sides of the client/agency divide and has a strong appreciation of what it takes to deliver great products and services from both perspectives.

James regularly speaks and runs training workshops on service design and its impact on business, and has helped develop design programs at BA and MA level.